Turn Cold Leads into Hot Bookings—Using Data You Already Have
Before you throw another dollar into ads, look inward. You already have a hidden goldmine:
✅ Old leads
✅ Inactive members
✅ Canceled members
Most gyms have thousands of these contacts just sitting in CRMs doing nothing.
At Peakstone, we use advanced AI and proven messaging templates to send personalized SMS and emails that spark immediate interest and action. These people already know and like your brand—they just need the right nudge to come back.
We’ve helped gyms reactivate ✅ 10–30+ members every single month using this strategy. No guesswork. No extra staff.
Let’s be real—before anyone tries your gym, they’re checking your Google Reviews. Over 80% of people say reviews impact their buying decisions. That’s why your online reputation isn’t just nice to have—it’s your digital storefront.
With Peakstone's AI Reputation Engine, you don’t need to beg members to leave reviews or add one more thing to your team's plate. Our system automatically generates authentic, positive reviews from real interactions—on autopilot. No chasing, no manual outreach.
More 5-star reviews =
✅ Higher local SEO ranking
✅ Better ad performance
✅ More trust at first glance
If a potential member sees your ad but then Googles you and sees 3 reviews while your competitor has 300? That’s a lost lead. Our system helps you win both the click and the conversion—building trust instantly.
The Decagon Matrix: Our $12M Ad System for Gyms
Over the last 6 years, we’ve spent more than $12 million perfecting ad campaigns that attract new gym members—fast and affordably.
Instead of running one generic ad, we use a system we call the Decagon Matrix. This breaks your audience into 10 sub-groups based on:
✅ Where they live
✅ How old they are
✅ What they might be interested in
✅ Time of day
✅ Device they use
✅ Household income
✅ Past behaviors
✅ Local trends
✅ Engagement level
✅ Seasonal patterns
Each ad is crafted and tested for these subgroups, so we’re always speaking directly to the right person at the right time. The result? Ads that work for ✅ months or even years, not just a week.
Here’s the kicker: We test all our ads in ✅ our own 43 gyms first (rural, urban, wealthy, modest) before using your budget. That way, when we launch for your gym, we already know what wins.
Gym owners juggle everything:
✅ Training clients
✅ Selling memberships
✅ Managing staff
✅ Cleaning and maintenance
✅ Customer service
✅ Admin and bookkeeping
It’s overwhelming—and it leaves little time for lead follow-up, which is where most gyms lose money.
Our AI-powered Lead Nurturing System, built with the latest ChatGPT-5 integration, solves this instantly. It:
✅ Replies to leads within seconds
✅ Sends personalized follow-ups automatically
✅ Books appointments directly into your calendar
✅ Eliminates manual texting and chasing
✅ Boosts show-up rates from 10% → over 50%
Because it’s not just about the message—it’s about the timing. The faster you respond, the more likely they walk through your doors. With Peakstone AI, you’ll never miss that critical window again.
18 Years of Gym Mastery—Now in Your Corner
With over 18 years of real-world experience in the fitness industry, our coaching team knows exactly what it takes to run and scale successful gyms. Our co-founder, Andy Gundlach, started with just one gym—and now owns ✅ 43 gyms nationwide. Together with ✅ 160+ staff, these locations generate over $20M annually, maintaining ✅ 25–30% profitability.
This isn't theory. It's proven, profitable, and repeatable.
Through our GMN (Gym Masters Network) program, you’ll receive personalized, one-on-one guidance from experienced operators who’ve made the mistakes so you don’t have to. You’ll learn what actually works when it comes to:
✅ Getting new members through the door
✅ Hiring and keeping A+ team players
✅ Building scalable systems and processes
✅ Expanding to multiple locations (if that’s your goal)
You’ll walk away with real strategies, templates, and tools built for gym owners by gym owners.
Instead of spending years figuring it out, we’ll help you fast-track your growth—so you can spend more time leading your business and loving the gym life again.

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